Visit Florida Jobs:
Florida is not just the land of sun-kissed beaches, thrilling theme parks, and rich cultural experiences—it’s also home to one of the largest tourism economies in the United States. At the heart of this dynamic industry is Visit Florida, the state’s official tourism marketing corporation. Whether you’re a creative marketer, data analyst, hospitality manager, or travel enthusiast, Visit Florida jobs offer a unique opportunity to contribute to a multi-billion-dollar sector that fuels the state’s growth.
Backed by public-private partnerships, Visit Florida not only promotes the state as a premier travel destination but also serves as an economic engine, supporting thousands of jobs. For job seekers passionate about Florida’s diverse offerings and driven by impact, the organization represents a rewarding career pathway.
Key Takeaways
- Florida’s tourism industry supports 1.6 million jobs, making it a significant economic pillar.
- Visit Florida careers span across marketing, communications, research, partnerships, public affairs, and more.
- The organization plays a pivotal role in shaping Florida’s global image and boosting local businesses.
- Visit Florida jobs are ideal for professionals who thrive in fast-paced, innovative environments.
- Benefits often include competitive pay, career growth opportunities, and the chance to work on purpose-driven projects.
The Role of Visit Florida in the State’s Economy
Tourism is a powerhouse in Florida’s economic landscape. In 2023 alone, more than 137 million visitors traveled to the state, generating billions in revenue and contributing directly to job creation. Visit Florida works as a strategic marketing entity that positions Florida as a top destination not just domestically, but also globally.
Their campaigns reach key international markets such as Canada, the United Kingdom, Germany, and Brazil, and focus on multiple verticals—from leisure travel to eco-tourism and culinary tourism. This multi-faceted approach requires a diverse team of professionals who understand marketing trends, regional dynamics, digital platforms, and customer engagement.
Types of Jobs Available at Visit Florida
Here’s a breakdown of the most common roles you’ll find within the organization and its ecosystem:
1. Marketing and Digital Strategy
These roles include social media managers, digital analysts, content strategists, SEO specialists, and branding experts. Their primary focus is to craft campaigns that resonate with diverse traveler demographics.
2. Partnership Development
Visit Florida collaborates with local tourism boards, businesses, and community organizations. Partnership coordinators and liaisons ensure synergistic relationships that benefit all stakeholders.
3. Research and Analytics
Market analysts and data specialists gather and interpret tourism data. Their insights inform future campaigns and strategy.
4. Public Relations and Communications
Professionals in this field manage media relations, create press releases, coordinate events, and handle crisis communications to uphold the brand’s reputation.
5. Administrative and HR Support
Behind-the-scenes roles support the smooth functioning of the organization—HR, finance, IT, and operations staff play a crucial role.
Skills That Set You Apart
Landing a job at Visit Florida Jobs requires a unique combination of skills and experience. Here are some sought-after competencies:
- Strategic thinking and campaign planning
- Proficiency in digital tools such as Google Analytics, Hootsuite, Salesforce, and Adobe Creative Suite
- Strong interpersonal and communication skills
- A knack for storytelling and audience engagement
- Analytical mindset for data interpretation and performance measurement
Qualifications and Experience
Depending on the position, the required qualifications can range from an associate degree to an MBA. Experience in tourism, marketing, communications, public administration, or a related field is usually preferred. Internships or volunteer work in tourism marketing can significantly boost your candidacy.
Where to Find Visit Florida Jobs Openings
To explore open roles, job seekers can visit:
- VisitFlorida.org/careers – Official website listing current openings
- Florida government job portals
- LinkedIn company pages
- Regional tourism boards and Destination Marketing Organizations (DMOs)
It’s also smart to set up job alerts and subscribe to career newsletters so you’re among the first to apply when roles open up.
Salary Expectations
While salaries vary by position and experience, here’s a general range for common roles:
| Role | Average Annual Salary |
|---|---|
| Digital Marketing Specialist | $55,000 – $70,000 |
| Research Analyst | $60,000 – $80,000 |
| Public Relations Manager | $70,000 – $90,000 |
| Partnership Coordinator | $50,000 – $65,000 |
| Executive Leadership | $100,000+ |
These roles typically include benefits packages such as health insurance, 401(k) plans, paid time off, and professional development allowances.
Remote and Hybrid Opportunities
In the post-COVID era, Visit Florida and affiliated organizations have begun offering more remote and hybrid roles, particularly in digital, marketing, and administrative functions. This shift enables the recruitment of top talent across the state—and even the country.
A Culture of Innovation and Impact
Visit Florida is known for its collaborative, mission-driven work culture. The team frequently works on cutting-edge marketing campaigns and partners with global brands and influencers. Employees are encouraged to bring fresh ideas, question the status quo, and contribute to meaningful outcomes.
Here’s what a few professionals have to say:
“Working at Visit Florida means being a part of something bigger than yourself. Every day, we inspire people to discover the magic of Florida.”
“The leadership is forward-thinking and open to new ideas. It’s a place where creativity is not only encouraged, but expected.”
Professional Growth and Advancement
Visit Florida supports ongoing learning through:
- Workshops and webinars
- Tuition reimbursement programs
- Mentorship opportunities
- Networking events with tourism leaders
- Access to industry conferences like IPW and Florida Huddle
Career paths often lead to managerial or executive roles or open doors to work with top tourism companies, airlines, cruise lines, and hotel chains.
Why Choose a Career in Florida’s Tourism Industry?
The advantages are both personal and professional:
- Live where others vacation—enjoy Florida’s coastal lifestyle
- Stability in a thriving sector with year-round demand
- Work in a field that directly impacts communities and local businesses
- Join an industry recognized for innovation and sustainability
- Be a part of Florida’s efforts to become a global tourism leader
How to Apply: Steps to Get Started
- Research the role – Understand the job description and requirements.
- Tailor your resume – Highlight relevant skills, certifications, and achievements.
- Write a compelling cover letter – Explain why you’re passionate about Florida tourism and how you can add value.
- Prepare for interviews – Be ready to discuss marketing trends, data interpretation, and your problem-solving abilities.
- Follow up professionally – Send a thank-you email post-interview to reinforce your interest.
Final Thoughts
Visit Florida jobs are more than just a way to make a living—they are a chance to be part of a powerful movement that showcases the very best of what the Sunshine State has to offer. Whether you’re just starting out or looking for your next big opportunity, this organization delivers on its promise of purpose, innovation, and long-term growth. In a state where tourism is king, working with Visit Florida means helping the world fall in love with Florida—again and again.
FAQs
Is Visit Florida a government agency?
No. Visit Florida is a public-private partnership that receives a portion of its funding from the state, but operates independently with support from tourism businesses.
Are there internship opportunities at Visit Florida?
Yes. The organization often offers internships for college students majoring in marketing, tourism, public relations, or business.
What is the application process like?
Applicants must submit a resume and cover letter. Some roles require assessments or multiple rounds of interviews.
Can non-Florida residents apply for Visit Florida jobs?
Yes. While some roles may require relocation, others—especially digital roles—may offer remote or hybrid options.
What kind of work culture does Visit Florida promote?
The organization fosters a collaborative, creative, and purpose-driven environment where employees are encouraged to innovate and grow.